Future Fashion
Brief
Create a futuristic take on a catwalk show.
Response
As part of Westfields 2012 Spring Summer Fashion Campaign, we worked with them to deliver a futuristic take on the concept of the fashion show.
Instead of a live catwalk, we had immense amounts of fun shooting a fashion show in 3D to be shown at the event in a bespoke cinema created for the occasion.
Along with this were 5 huge interactive touch screens which allowed the public to develop their look book for the season, along with an immaculate set build.