Rhianna 4

Rihanna @ Westfield Christmas Light Switch On

Venue

Westfield Stratford

Location

London

Date

November 2012

Brief

Create a spectacular event to help celebrate the switching on of the Westfield Stratford Christmas Lights.

Response

Imagine Believe were asked to create an event to help celebrate the switching on of the Westfield Stratford Christmas Lights.  The end result was a performance by Rihanna for an audience of 10,000.

We provided complete technical and site management, design, and show management for the event from start to finish.  We worked closely with security to design a show space which allowed for the safe access and egress of 10,000 screaming fans (many queuing up from 24 hours before the event was due to take place!).

As well as a stunning stage, the event included some huge building projection either side of the stage and a spectacular pyrotechnic finale.

On top of this security, crowd control, staging, scheduling, budgeting, crewing, design logistics and show all happened within a 3 weeks period!