Land Rover Defender Launch Video
Brief
Manage the unknown on the ground in Kazakhstan and ensure the smooth delivery of the film shoot.
Response
Working with Imagination, Imagine Believe travelled out to the desert in Kazakhstan and spent 3 weeks on an epic film shoot for the launch of the new Land Rover Defender.
The location was entirely inaccessible by road, necessitating that all kit was flown in by helicopter, making this get in certainly one of the most fun we have ever done!
We worked with a specialist rigging team, stunt team, a helicopter crew, film production team and local fixer team on the ground to ensure that there were no unnecessary barriers to achieve a frantic shoot with frequently changing goalposts under gruelling physical conditions.
The film was used to launch the Defender at the Frankfurt Motorshow in September generating immense excitement from the worlds automotive press. We are extremely happy to have played our part in the relaunch of an icon.