Studio City Opening
Brief
Design and deliver an event worthy of the venue’s title of “Asia’s Entertainment Capital”.
Response
Imagine Believe worked closely with agency, Uniplan, to design, build and deliver an epic 5-venue opening including A-List security measures for the likes of Leonardo di Caprio, Martin Scorsese and Robert DeNero – as well as managing all technical and scenic suppliers for a three week build, rehearsal and derig schedule!
A worldwide Movie Premier, Press Conferences, Arena Shows (starring Mariah Carey and Aaron Kowk), and a stunning VIP dinner all rolled together to make this a night not to forget!
I’ve been to many casino openings in the past, but tonight was by far the best I’ve ever witnessed. Studio City is redefining entertainment in a new era.