Westfield Stratford Launch


Westfield, Stratford


London, UK


September 2011


Manage and ensure the smooth running of the Launch of Europe’s largest covered shopping complex.


Imagine Believe was brought in to manage the technical, public and production aspects of the launch event of Westfield’s latest shopping enterprise – a £13bn project to create the biggest shopping centre in Europe.

Not only was the launch itself of epic proportions with worldwide television broadcast and an all-VIP guest-list, but IB was also entrusted to ensure the smooth transitioning of the venue’s newly installed equipment to multiple event spaces.

With Westfield Stratford being on the 2012 Olympic Park, Imagine Believe were instrumental in liaising with the security teams to ensure smooth arrival of hundreds of vehicles, without which the launch would never have happened. Combining this with working alongside construction, within the most stringent of Health and Safety environments – Imagine Believe were in their element pulling together the whole team.

I just wanted to write you a note to thank you for your amazing work on the Westfield Stratford City launch last week. You provided the most stable hand when it was very much needed, and you were the perfect calming influence on an extremely stressful and often chaotic project. I will certainly be calling on your 1st class services again very soon.

Joe Russell

Head of Events, Westfield UK