NINTENDO 3DS LAUNCH

VENUE  Old Billingsgate
LOCATION  London, UK
DATE  March 2011

BRIEF

Design and produce a theatrical event, suitable for live broadcast using the latest in 3D camera technology, whilst engaging 4,000 guests – including nearly 1,000 VIPs.


RESPONSE

Imagine Believe worked closely with agency Cake to design a stunning, unique event using every area of Old Billingsgate Market. With 10k Panasonic HD projectors, Clair’s proprietary I3 line array, Clay Paky moving lights, and the revolutionary ColourForce LED battens, we used nothing but the latest and greatest technology in our design.

We also worked with BlinkTV to broadcast the event in 3D to the new Sky 3D channel, for millions of people to enjoy a live concert featuring Plan B, Hadouken! and The Saturdays.